Mechanisms for a Development of the Tourism Sector

2021-05-11 11:33:49
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This paper entails the study of mechanisms, which a state can adapt to ensure that the development of the tourism sector is utilized in the generation of revenue. The strategy used is the bottom-up strategy, which entails the participation of local communities and stakeholders in deciding the plans, strategies, and priorities for a particular locality. This is based on the community, which the designed implementation is targeting to serve.

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When considering the way to enhance the tourism sector, there is a need for observing the local populace, the economy, and the societal implication. The private sector and public institutions are also part of the scheme as the main stakeholders. Community plays a big role in the adaptation of a certain approach to tourism. It is worth noting the existence of interrelation in the economic and social development; and interconnection between rural and urban areas with regard to the tourism sector (Laura et al 2015, p.2). It of crucial importance for rural areas not to pit themselves against towns and villages, but rather work together to maximize the opportunities presented by the tourism sector for a greater goal (Laura et al 2015, p.3). The bottom-up approach is based on investment allocation of tourism resources to rural regions. This is because, in a rural context, innovation can be about the adaptation of new technologies to the tourism sector, which improves productivity.

Stakeholders and the rural community

Educational Institutions, culture, society, and nature

Higher education institutions should support research and links (Laura et al. 2015 p.23). Therefore, the reasoning behind integrated development is the explicit link between the place that events happen with regard to human and natural structures, culture, society and the economy to incorporate tourism. The key essential tactics required in the tourism sector is the sustainability through improvement of a premier inland destination for visitors. There is a need to have skilled personnel also with the aim of extending the duration that the visitors stay in the locality as shown by Irelands Temporary County Council (2016).

Tourists unique experience basing on history and culture

The current application of bottom-up tourism technique should be targeting to initiate and build a basis on a wealth of historical and cultural assets as Failte Ireland (2015) reports. The aim of the sector should be to seek the platform to give customers personal experience. The achievement of the goal utilizing history of a society from the journey of discovery and merging different spheres in terms of scale and ambition and in according to the societal customs.

Business and the community involvement in the development process

For the success of the bottom-up approach, it is necessary to bring histories alive and then take the advantage of the opportunities that emanates as a result as Failte Ireland (2016) states. There is a need to work with communities and businesses at the region to liven up the proposition. In addition, the animation of stories basing on a particular locality must be targeted and utilized. Tourism businesses have the potentials of marketing the new proposition to potential clientele and other traders in tourism in other parts of the globe. Therefore, there must be a platform, which allows business to advertise their products alongside the tourism destination of the localities that they operate.

Community, businesses, and the government preparedness for the market

Apart from issues regarding merit that surrounds the tourism sector, it is of crucial importance to investigate the concept of rural product as Laura et al (2015 p 7) propounds. There is need for safeguarding the culture and the natural environment. The attractiveness of a locality enhances the tourism demand and, in turn, strengthens the base regarding destination areas for tourism (Department of Business, Tourism, Culture, and Rural Development 2016).

Infrastructure and transport system

Opening touring corridors and securing the local tourism hubs is essential. The local populace and the stakeholders must be ready for the upcoming market. The reason is the need to set and have tourism product and services. The infrastructural system and travel system should be elevated also as stated by the Department of Business, Tourism, Culture, and Rural Development (2016). The main emphasis should be railways and highways for easy transportation and traveling. It is worth noting that the coordination of the structural governance, in the tourism sector should be well coordinated for a certain objective.

Tourism productivity gains are only achievable through the improvement of the connection of infrastructure. The reasoning behind is because the generation of productivity structures that a business in the local area builds, is ideal for the increment of the attractiveness of that area. Killaloe is an incorporation of the ancient capital of Ireland and it is based on the passenger boat. Tourists can enjoy spectacular views of the vast forested hills and wildlife (Tipperary County Council 2016).

Utilization of the peak seasons for maximum revenue

Tourism is an important contributor to the economy of a nation with culture heritage and rural environment being the tourism product (Laura et al 2015 p 2). As in, the case of Ireland whereby the countryside dominates the image used in the advertisement of the country overseas. In this regard, tourists visit the rural parts while using the social cultural resources and the physical resources during holiday periods as (Laura et al, 2015p 9) states. An active community plays an important part in the development of the locality (Laura et al, 2015p.12). There should be adequate emphasis given to tourism by focusing on winter and shoulder seasons (Department of Business, Tourism, Culture, and Rural Development, 2016). The notion of peak season tourism to an area is for maximizing the returns through massive accommodation demanded at that time.

Market attractiveness, management, promotion, and coordination to attract tourist

In the bottom-up approach, there must be dependable effective management, coordination, and promotion of the products and services that entice visitors. For instance, nature and beauty, possible land and water activities and the available drinks, food and vibe as Allan K. (2014, p.5) portends. The aim of every measure that has been created must be to entice both local and international customers to stay longer. Visitors must is enabled to discover the ideal experience of a particular place through the genuine warmth of the people and a wealth of activities to engage on a daily basis (Allan 2014, p.37). This is seen in Irelands Slieve Aughty Center, which is a family owned resort. Visitors are afforded the luxury of trail walking, horse riding, cycling, and the exploration of nature (Slieve Aughty Center 2016) all these ventures create a lasting impression on the tourists mind. The opportunity affords an atmosphere for rejuvenating, relaxing, and celebrating.

Training locals how to earn from rural touring

In the process of preventing the decline of the rural community, there is the tendency for diversification and growth of the rural economy (Elaine 2009, p.2). However, due to the strong linkage between rural tourism and rural development, the impact has its basis on the social network but due consideration should be towards the linkage of tourism sector with stakeholders(Elaine 2009, p.3).Farm families have developed the rural tourism successfully by being conversant with the needs of tourism. This always involves accommodation, food, and activities (Agriculture and Food Development Authority 2016). The existence of networking factors that is critical in the social and economy of a particular community (Dorin et al 2006).

Networking through cooperation demands adequate social capital

The promotion of small-scale tourism in intuition is seen to be the suitable form of economic development for the rural areas as Fleisher and Falenstein (2000 p.1007) states. Networking is a perception that offers rural communities the competitive advantage. With regard to stakeholders in the tourism sector, there is a need for a concrete trust. Trust and reciprocity within social groups accrue because of personal interaction. However, social networks are aimed at collective bargaining and cooperation (Miles and Tully 2007). This is for the purpose of cooperative and not competitive behaviors (Elaine 2009, p.15). Therefore, common vision and interaction of the stakeholders can enhance trust as Elaine A. (2009 p.16) stipulates. Social capital is always the driving factor regarding the formation of the structure of the network. Thus, it is the perception of experts that social capital drives the functionality of the network (Anderson & Jack 2002).

Political atmosphere and the enhancement of trust amongst key stakeholders

Commitment is also crucial in rural tourism development. Despite the strength in commitment, local politics can be of negative effect to the variables in some cases (Elaine A. (2009 p.17).In addition, stakeholders must be willing to reciprocate the sharing of information with other stakeholders (Elaine2009, p.17). The standpoint is only achievable through the building and maintenance of trust (Floren&Tell 2004). It is essential for stakeholders to be in constant cooperation in order to build a social capital as (Elaine 2009, p.18) states.

Market research and strategizing for sustainability

For a successful rural tourism development, there is a need for examination of the challenges that faces the sector with the aim of the formulating a plan that stabilizes and sustains the tourism sector. This can be in terms of accommodation of the visitors. Considering the needs of tourist in rural areas is only possible after conducting market research (Darragh O Grady 2014, p.19). Therefore, it is essential to consider the market trends, the position and the relevance of the accommodation. In addition, there are varied appeals and experiences, the system of approval, classification and categorization, unapproved accommodation, sustainability, and online route challenges (Darragh O Grady 2014 p.15).

Creating a taste of all spheres to suit the tourist preference

With the aim of enhancing rural tourism sector, it is advisable to identify the best potential for visitors. First the culturally curious who are interested in the broadening of the minds and the exploration of history, culture and landscape. The great escapers' category are mainly interested in rural tourism during holiday breaks, with the intention of getting physical with nature, and also the chance of reconnection between the partners. Nature lovers are relatively old and retired and they intend to get some peace and tranquility in the process while doing a little exploration gently. A quiet rural retreat is a perfect niche for nature exploration in a peaceful and tranquil environment. Therefore, it is necessary to design series of tourism experiences that are presentable in the international market while considering the segments mentioned above. For instance, Lough Derg, it is eminent prove that working together in the development of tourism is necessary.

Inclusive governance regarding policy, partnership, and region

The government should be in the forefront in ensuring that there is enough commitment towards the implementation of a strategy is suitable for rural development. The Department of the Environment, Community, and Local Governance (2016) states that the aim should be through the inclusive approach towards a sustainable development, policy integration,...

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