Academic Article on Sports Scandals and Journalism

2021-06-10 19:44:18
3 pages
731 words
University/College: 
Boston College
Type of paper: 
Research paper
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Chien, P. Monica et al. "Sports Scandal And Sponsorship Decisions: Team Identification Matters." Journal Of Sports Management, vol 30, no. 5, 2016, pp. 490-505. Human Kinetics, doi:10.1123/jsm.2015-0327.

Dyer, Angela M. et al. "Sports Participation And Academic Achievement: A Longitudinal Study." Am J Health Behav, vol 2, no. 41, 2017, pp. 179-185. doi:https://doi.org/10.5993/AJHB.41.2.9.

Rodriguez Gomez, Eduardo F., and Maria Teresa Sandoval-Martin. "Interest And Willingness To Pay For Investigative Reporting: A Solution For The Crisis Of Journalism?". Communication & Society, 2016, pp. 1-19. Universidad De Navarra, doi:10.15581/003.29.1.1-19.

Schmitz Weiss, Amy. "Sensor Journalism: Pitfalls And Possibilities". Palabra Clave - Revista De Comunicacion, vol 19, no. 4, 2016, pp. 1048-1071. Universidad De La Sabana, doi:10.5294/pacla.2016.19.4.5.

Ideas and facts from the article, Sports Scandal and Sponsorship Decisions: Team Identification Matters.

Impact of transgression by athletes

Sport teams affiliations

sponsor brand response

Scandals on Consumer attitude

Social identity theory

Support of the Social identity

List and definitions of words not understandable.

Salient. Prominent or noticeable

Allegiance. This loyalty or adherence to particular norm or people

Multivariate test. A procedure for examining a proposition in which numerous variables are adapted.

Summary of the article, Sports Scandal and Sponsorship Decisions: Team Identification Matters

In their analysis, P. Monica Chien and Sarah J. Kelly illuminates how sportsmen transgressions pose detrimental impacts, both directly and indirectly to the sports dome. When it comes to scandalous situations in games, most of those affected includes the players, sports organization management, the team supporters and more specifically, the team sponsors. Among the major damages caused by these heinous and odious actions on sports guarantors, includes the general destruction of the marketing networks as well as a negative sponsor brand response. No one will want to be associated with abhorrent actions.

Consequently, the article suggests that the fun's sports affiliations and connections play a significant role in the spread and consistency of sports scandals. There are those game supporters who are naturally enthusiastic and would do anything, no matter how unethical to support their teams. These, therefore, brings scandals on the consumer attitude, where a drift and rivalry is formed between sports teams. The authors also highlight the need for embracing and supporting the Social Identity Theory which elucidates the significance of sports dignity which curbs imperious infringements, thus enhancing active captivation of indulging in constructive activities that are beneficial and ethical in the whole sporting collection.

Introduction

Academic Hook: The substantiation elucidated from a study by Monica Chien and J. Kelly demonstrates disparities on sports skirmishes that dazzle the notion of social identity. Comparing the various sports stakeholders, fans appears to be the most common instigators of scandals, with some backing their teams regardless of augmented scandal brutality but ironically criticizing their rivals' transgressions. Where fans are involved, sports promoters stands a better chance to retain their support, even in scandalous situations rather than dismissing their backing. Nevertheless, at times support cessation is heightened by constructive assessments from the fans of the rival sports enthusiasts. This suggests that sponsorship perpetuation necessitates conveyance of toughened measures.

Source ID: The study outcomes indicated that there exist a substantial divergence in consumer response to sports scandal. This is mostly grounded on the idea of individual attachment with respective sports teams. Consequently, through expounding the social identity theory, different sports fans have different responses to skirmishes and so is it across other stakeholders. Also, sponsorship verdicts are dependent of team empathy where responses are depicted in attitude assessments on sponsor brand.

Source Main Point: Cautions should be taken to protect any sports. Relevant scandals should be avoided so as to enhance social integration rather than breaking it. Any unethical action in sporting will always have extensive damage, not only to the people involved but also to the intricate society. There is, therefore, a need to avoid detrimental skirmishes in sports.

References

Chien, P. Monica et al. "Sports Scandal And Sponsorship Decisions: Team Identification Matters." Journal Of Sports Management, vol 30, no. 5, 2016, pp. 490-505. Human Kinetics, doi:10.1123/jsm.2015-0327.

Dyer, Angela M. et al. "Sports Participation And Academic Achievement: A Longitudinal Study." Am J Health Behav, vol 2, no. 41, 2017, pp. 179-185. doi:https://doi.org/10.5993/AJHB.41.2.9.

Rodriguez Gomez, Eduardo F., and Maria Teresa Sandoval-Martin. "Interest And Willingness To Pay For Investigative Reporting: A Solution For The Crisis Of Journalism?". Communication & Society, 2016, pp. 1-19. Universidad De Navarra, doi:10.15581/003.29.1.1-19.

Schmitz Weiss, Amy. "Sensor Journalism: Pitfalls And Possibilities." Palabra Clave - Revista De Comunicacion, vol 19, no. 4, 2016, pp. 1048-1071. Universidad De La Sabana, doi:10.5294/pacla.2016.19.4.5.

 

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