Critical Essay on Specific Leadership Actions by Denise Morrison

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Leadership can be defined as the process by which an individual influences other people to attain a goal as well as directs an organization in a manner that puts it more coherent and cohesive. Therefore, leaders perform this process by executing their leadership characteristics such as values, beliefs, character, ethics, skills, and knowledge. Further, leaders are usually made but are not born. When someone has the desire as well as willpower, then that can make such a person become a competent leader. Sound and better leaders often develop through an endless process of education, training, self-study, and experience. Excellent organizational leadership may help highlight aims for subordinates as well as offer guidance towards attaining the entire corporate objectives (DuBrin, 2015). Therefore, this paper seeks to evaluate how Denise Morrison structured Campbells Soup Company, her current executive team, and unfolds the best leadership practices the leader employs.

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Specific Leadership Actions

There are specific leadership actions that Denise Morrison has instilled at Campbell. Briefly, Denise Morrison is the CEO as well as the president of Campbell Soup Company. Morrison possesses a remarkable track record of erecting thriving businesses as well as increasing iconic brands. She became the CEO of Campbell in the year 2011, following more than seven years at the Campbell as well as thirty years of the food business. On the other hand, Campbell is a company that makes real food that really matters for life’s moments that ranges from extreme-quality soups as well as simple meals to healthy snacks and beverages.

When Morrison was appointed the CEO of the company, she had specific leadership plans that aimed at inspiring the company to attain greater business milestones. Morrison is a person that is known for her effective leadership skill and that has been tested. Specifically, the leadership action that she implemented at Campbell is that she established an innovative contemporary culture within the organization that would emphasize as well as address the changes in the market, obtain better results, as well as realize shareholder value (Eisenberg, 2013). Furthermore, one has to realize that it is often tough to transform a culture of an organization like Campbell that has existed for more than 145 years. Nonetheless, Denise successfully changed this since she had a robust and definite vision of what Campbell should be and look like. Hence, with that idea in her mind, Morrison successfully established a plan to execute the requisite changes to change the then old stagnant culture to a culture that espouses flexibility and creativity.

Another specific leadership action that Morrison introduced to the company has been modified in a leadership team. A change in the leadership team has proved to be very fundamental since they execute the plans as required by the CEO to drive her new innovative leadership style. When you have a leadership team that is stuck in the old company culture, it would be very hard to attain the company objectives as required by the new leader. Since a sound and efficient leader needs to walk the talks, there must be a robust leadership team that can execute the best plan to help the company change and realizes tremendous changes (Shepherd, 2012). Therefore, Morrison had specific leadership projects that were aimed at changing the culture of the company to make it realize new milestones.

Communication Team Building Activities

Communication is regarded as one of the key ingredients in establishing and getting back the culture of a company. There are various ways that communication can be very useful in making a company realize success. There are key elements of communication that inspire team development (Roberson, 2010). The three elements are energy, engagement, and exploration. Energy simply refers to an extent of informal and formal communication between the different team members. Engagement refers to the magnitude of the interaction between different team members and the contributions to various discussions. On the other hand, exploration means the degree to which the team members engage with some other teams that work on correlated initiatives and then report the outcome of such meetings. One has to implement what she says and walk the talk. As a leader, you cannot anticipate the organization to assume a particular behavior that you’re not ready to behave. For example, the company made three strategic alliances that have never happened before. All these are a result of good communication practices that were employed by Morrison. Morrison was center and front of those acquisitions, showing to the company how significant they were to react to the customer’s needs.

What Method Team Leader Should Use to Build Cooperation for Team Members?

Morrison executed several plans in Campbell to align the teams with organizational vision, as well built and fostered teamwork and team development. Accordingly, Morrison emphasized the major areas that she believed could bring change as well as foster teamwork in the company. First, she cultivated leadership courage that enabled cultural transformation that in turn promoted cultural team development. She rewards innovation among the team as well as encourages risking taking should be part of the team to ensure they discover new areas or markets that can increase the company sales. The main objective here is to encourage the team as well as empower them always to be creative as they make good teamwork. Another method used by the leader involved restructuring teams as well people to unshackle creativity and increase bold decisions. On the other hand, cross-functional teams were established as well as open, innovative mindset was facilitated and partners. Teams got trained on effective decision-making processes.

Effective Utilization of Resources

The CEO of Campbell has employed many resources such as training, projects, and programs to help foster the growth and development of the company. The training can focus on developing teamwork as well as team development to help the company move greater milestones. Various projects have been implemented by Morrison to enhance an effective understanding of the different concepts of the brands that the company sells. Finally, peer recognition is an essential part of erecting a high-performance team. Many workforce recognition projects at both national levels are premeditated to ascertain as well as reward the workforce whose contributions and even actions make a huge difference (Jenney, 2009).


In conclusion, effective leadership is an essential aspect that contributes to the success of a company. Morrison has proven to be an efficient CEO at Campbell Soup Company. The specific leadership actions that she employed at the company proved useful. For instance, she established a novel, innovative culture within the organization that would emphasize as well as address the changes in the market, obtain better results, as well as realize shareholder value. On the other hand, creating an effective team that can execute her action is also fundamental to the growth of the company. Just as earlier mentioned, a good leader must walk the talk.


DuBrin, A. J. (2015). Leadership: Research Findings, Practice, and Skills. Boston: Cengage Learning.

Eisenberg, G. T. (2013). Organizational Communication: Balancing Creativity and Constraint. New York: Bedford/St. Martin's.

Jenney, J. (2009). The Manager's Guide for Effective Leadership: A Self Training Guide for Building Superior Organizations. Bloomington: AuthorHouse.

Roberson, E. (2010). The relationship between charismatic leadership, work engagement, and organizational citizenship behaviors. The Journal of psychology, 313-326.

Shepherd, S. (2012). Reflective Leaders and High-Performance Organizations: How Effective Leaders Balance Task and Relationship to Build High Performing Organizations. Indiana: iUniverse.

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