Analisys of Articles on Virtual Reality Shopping
Print Essay 
Newswire, P. (2016). RBCs New Digital Actuality Expertise Permits Purchasers to Immerse Themselves within the World of RBC Rewards | 3D VR Central - Virtual Reality News. 3D VR Central - Virtual Reality News. Retrieved 27 January 2017, from http://3dvrcentral.com/2017/01/05/rbcs-new-virtual-reality-experience-allows-clients-to-immerse-themselves-in-the-world-of-rbc-rewards/Summary
The author has synthesized information contained in the body of the report on the abstract and the conclusion parts. The most important thing is the gist of the report, which is the RBCs new technological experience in Avion Virtual Reality. The importance of this statement is that it underscores the success of Virtual Reality (VR) shopping techniques in organizations. This article is beneficial to organizations, which would be interested in launching virtual reality shopping techniques as it provides the benefits of such a program.
Evaluation of the Report
The report has a hook, which catches the attention of the audience. Specifically, the statement that the RBCs Avion Virtual Reality is one of the largest loyalty programs is attractive. This statement, which is focused on rewards for the customers, is eye-catching, as most of the customers would be interested in awards. The article is written in a clear and understandable language that would fit in all classes of customers. However, the language is biased as the information is geared towards giving credit to the loyalty program launched by RBC.
One of the strengths of this article is that it is based on an existing program and is not, therefore, imaginary. Secondly, the report consists of various statements made by prominent people in RBC, hence providing readers with a clear overview of the whole program. However, the weakness is that the article has obtained information from only one group. As such, the information is biased. The primary implication of this report is that many organizations would want to launch their virtual reality shopping programs due to the benefits that they obtain from the article. To improve the research, I would use information from many organizations and ensure that the report is more valid and credible.
Hamilton, L. (2016). The key to Consumer VR Purchase Is a Chance to Actually Try It First, Report Says. CED. Retrieved 27 January 2017, from https://www.cedmagazine.com/data-focus/2016/12/key-consumer-vr-purchase-chance-actually-try-it-first-report-saysSummary
Hamilton underscores the importance of deploying VR in driving the success of organizations, especially during the holiday shopping seasons. The potentials of VR experience are provided, and the importance of attending broadband brand shows for the sake of having a good VR experience. Additionally, the experiences of customers who have used the VR headset are clearly presented. The most important point in this article is the stressing of the importance of expanding demos from the original industrial events to other retail settings to reach more consumers. The readers of this article would gain by understanding the relationship between the use of demos during the holiday shopping season and the success of the VR headset programs to the organizations deploying them.
Evaluation of the Report
The hook in the article is customers personal experiences and, how they are important in making the VR headset sales successful. This statement makes the reader captivated to read the rest of the report and establish how these personal experiences can be achieved. The reader will, therefore, be attracted to read the rest of the article after reading the abstract. Additionally, the small number of words in the article makes it easy for the readers, as they will not spend a lot of time on the material.
The strength of this article is the critical information that is provided. Specifically, the author provides statistics on how the personal experiences of the customers have contributed to the success of VR headset sales. Additionally, the article is comprehensive and of a reasonable size. As such, the readers would be able to use a little time in reading the whole article. However, the weakness is that the article does not contain synthesized information from other sources. It only relies on the data from some associates. Additionally, the author does not give credit to information obtained from other writers. The implication of this report is that organizations would use it to ensure that they provide their customers with VR experience through demos. I would, however, ensure that I use more resources and synthesize information from various sources in writing the report.
Mottl, J. (2016). Ashley Furniture taps VR, AR to deliver an innovative customer experience. www.retailcustomerexperience.com. Retrieved 27 January 2017, from https://www.retailcustomerexperience.com/articles/ashley-furniture-taps-vr-and-ar-to-deliver-an-innovative-customer-experience/Summary
This article contains an abstract that provides the main points of the report. In the abstract, the information provided is critical for those who do not have time for reading the whole article. The most important point in the summary is that the new technology involving the VR and AR strategies has been very critical for Ashley, as it has boosted the fun experienced in shopping and provided alternative ways of combining the physical attributes with visual designs of products. This article is critical as it provides a case study of the importance of having a VR strategy in an organization. The benefits that Ashley has experienced are clearly enunciated.
Evaluation of the Report
The report does not have a hook that catches the attention of the author. However, the topic on how Ashely has benefited from the application of VR is captivating to the reader. This article is written in a clear and concise language. However, the various quotes from some members of the management team of Ashley can be confusing to the authors. The article has some level of bias as it relies on information extracted from the organization (Ashley). Lack of external information from scholars and other teams makes the article biased.
The article presents various advantages to the audience due to the benefits that it has. Specifically, it provides comprehensive information on how the application of VR has been instrumental to the success of Ashleys products. Secondly, the report is free of errors and provides facts on how the VR program has been launched. However, the report has some weaknesses. Specifically, it is very narrow as it relies on information provided by Ashely. It does not synthesize information from different sources, which would have made it more credible to the audience. The implications of this report are that the public would make a trial of launching VR in their companies to enjoy the massive benefits. However, to improve the report, I would provide more data and use information from outside sources to advance the credibility of the article.
Maras, E. (2017). Whats in store for 2017? Part 1: Kiosks build on a strong foundation. www.kioskmarketplace.com. Retrieved 27 January 2017, from https://www.kioskmarketplace.com/articles/whats-in-store-for-2017-part-1-kiosks-build-a-strong-foundation/Summary
Maras provides an overview of the various ways in which kiosk manufacturers and software developers have created new possibilities in merchandising more efficiently. One of the ways presented is VR and Wi-Fi network. The article offers the benefits of combining the kiosks personnel in providing optimal shopping experiences. The language used by the report is objective and is supported by information from various prominent businesspersons. Additionally, readers would easily understand the report as it uses a straightforward language with few jargons.
Evaluation of the Report
Kiosks build on a strong foundation is a hook that would attract the attention of the readers to understand how these retail outlets would have a strong foundation. From this hook, readers would be interested in reading the entire article from the motivation that is provided by the hook. Additionally, the hook is comprehensive in the way it states the key agenda of the report, which is how kiosks have intensified their ways of providing products using Wi-Fi as well as VR.
One of the strengths of this report is that it focuses on the new capabilities of the kiosks and not just the VR. Additionally, it has synthesized information from several businesspersons on their views about how the kiosks are growing their capabilities each day. Moreover, the language used is understandable to the readers as it is clear and concise. However, the report does not appreciate any outside information obtained from external sources. The implication of this report is that readers would be tempted to start deploying VR as a supplement to their other capabilities. However, I would ensure that I give credit to the external sources.
References
Hamilton, L. (2016). Key to Consumer VR Purchase Is a Chance to Actually Try It First, Report Says. CED. Retrieved 27 January 2017, from https://www.cedmagazine.com/data-focus/2016/12/key-consumer-vr-purchase-chance-actually-try-it-first-report-saysMaras, E. (2017). Whats in store for 2017? Part 1: Kiosks build on a strong foundation. www.kioskmarketplace.com. Retrieved 27 January 2017, from https://www.kioskmarketplace.com/articles/whats-in-store-for-2017-part-1-kiosks-build-a-strong-foundation/Mottl, J. (2016). Ashley Furniture taps VR, AR to deliver an innovative customer experience. www.retailcustomerexperience.com. Retrieved 27 January 2017, from https://www.retailcustomerexperience.com/articles/ashley-furniture-taps-vr-and-ar-to-deliver-an-innovative-customer-experience/Newswire, P. (2016). RBCs New Digital Actuality Expertise Permits Purchasers to Immerse Themselves within the World of RBC Rewards | 3D VR Central - Virtual Reality News. 3D VR Central - Virtual Reality News. Retrieved 27 January 2017, from http://3dvrcentral.com/2017/01/05/rbcs-new-virtual-reality-experience-allows-clients-to-immerse-themselves-in-the-world-of-rbc-rewards/
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