The article is aimed at explaining the reasons why the local and regional breweries developed in the United States after the Civil War even after the national shipping companies commanded the industry. According to the article, national shipping industries such as Pabst Breweries Company, which in 1890, was American largest brewing company, and Anheuser-Busch had laid a strong foundation in the industry. In the previous years, the national shippers had made massive profits and it was, therefore, thought that the trend will go on in the coming years. However, between the period after the Civil War and 1920, American breweries industries entered into a newer phase where the local and regional breweries entered the market to fill the gaps that were left by the national shippers. The article, thus, looks forward to explaining the reason behind the fall of the national shippers and why the scenario is against the belief most of the scholars had that once a national shipper has established itself in the market, it is not easy to be outplayed by smaller producers in the market.
Thesis of the Article
According to the author, the turn of events where national shippers started to decline was a shock to the American breweries industries. Therefore, the author states that This turn of events contradicts the findings of scholars who have argued that, once firmly established, the national shippers steadily drove less efficient smaller producers out of the market. The strong performance of many regional and local breweries in the years following the national shippers rise to prominence suggests that the domination of individual industries by big business was full of starts, stops, and even reverses. It can be concluded, therefore, that the authors thesis was to explain how the national shippers rose in the breweries industries and what led to their downfall while at the same time disapproving the scholars who have ever believed that well-established national shippers cannot be pulled out of the market by the small producers.
Historical Evidence used by the Author
The author of the article did not rely on personal knowledge to make the work complete. The article is anchored on numerous business historical records that are linked to the United States Breweries industries at the time between 1865 and 1920. For instance, the author seems to have used various tax return records that showed how different companies in the breweries industries paid taxes. To show the authenticity of the used data, the author gives a tabulated statistical representation of the trends in the industries. The table shows the trend in the industry between 1865 and 1895 with reference to the United States Brewers Foundation. Apart from the historical data that is evident all through the article, the author was also not very choosy to use the work of other authors as sources. Additionally, the author uses the Dictionary of the History of the American Brewing and Distilling Industry. The other sources used by the author included different policies and legislations passed before and after the Prohibition period. For instance, the author directs its audience to refer to the local ordinance that anti-drink forces implemented for more information within the article. It can be concluded that the author based the article on a purely researched work that used rich sources for reference. The authenticity and credibility of the work will fetch very high acceptability from the side of the audience who will view the work as a well-researched piece that uses properly formulated and evidence based piece.
The use of various disciplinary theories is rich within the article. The author has tried as much to make sure that the work is well received by the audience through using various theories that were intended at making sure that the distinction between the national shippers and the local and regional brewers is drawn. External punishment is a disciplinary theory that has been used widely throughout the article to show how the national shippers fell out of the market. The authors show a pretty good understanding of what is needed to ensure that a company or business remain in the market. The author is keen to make the connections between the thesis statement and the evidence provided within the work. For instance, through providing a well-researched statistical work supported with various chronological evidence, it can be concluded that the author was very keen to ensure that various disciplinary theories employed within the article make a link. According to me, the author achieved this goal.
The author vs. other authors
The main goal of the author of the article was to show why the national shippers could not remain steady in the breweries market. Therefore, the author reviewed various literatures quoting some authors where he agreed with some and disagreed with the rest. At one instance, the author agrees with the rest of the authors that technology was very crucial for breweries to develop. The author, in support of the work of other authors, says that refrigerators, for instance, was an important technology that revolutionized breweries industry. It can be concluded that the author entirely agrees with most of the authors, disagreeing only with the scholars who said that it is never easy for a well-established national shipper to be outplayed by the small local and regional manufacturers.
The author structured the article in a chronological format. First, the author looked at the history of different players in the breweries industry, how they performed with time giving dates and years of every important occasion.
Though the author did not divide the work into different sections, it can, however, be noted that the work was structured in different occasions within the history of the United States. For instance, the author dueled on the period before, during, and after the American Civil War. During these time, the author gave various occasions that surrounded the American Breweries Industry and how different companies; both the national shipper, local and regional companies performed.
The reader of the article has numerous lessons to carry home from the authors work. First, a keen reader will understand that for the author to ensure that the central argument is well understood, it is better to provide a precise and clear thesis statement. The author provided a thesis statement that was clear and ensured that the claims supported the central argument. However, the article had some minimal weaknesses. For instance, the work is not subdivided into sections to enhance quick understanding of the work.
The author managed to support the work with different sources and evidence. It can be concluded that the author was very successful in providing supporting evidence that gives the work a reputation.
As a novice student of history, I was very disappointed to learn that the author did not point out some of the very important historical events that took place between 1865 and 1920. The author only talked about the Civil War yet there were various events such as the Reconstruction Era. The author should have tied the decline of the national shippers with the Reconstruction Era and link the event to the development of the local and regional shippers. However, the main strength of the article is that the author applied various evidences which give an insight that the author had a command of the topic under question.
The work can be completed if other authors will be able to do further research on the role technology plaid in breweries industries since it was during this time that technology was setting foot in the American land. Finally, political authors should do further research on the Reconstruction Era and how it influenced the decline of the national shippers. All in all, it can be concluded that the article was well-researched and very useful for any student of every level since the grammar and other logics used fit everyone.
Martin stack, (2000). Local and Regional Breweries in Americas Brewing Industry, 1865 to 1920.
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