A comparison of life in the 21st century and that of the late 20th century demonstrates significant contrasts. The observed changes can be attributed to advancements in technology that has impacted all the domains of life, i.e. social, economic and political. Although such amendments often begin at a regional level, they tend to spread into the neighboring areas and finally the entire globe over time. Such variations have resulted in different outcomes both positive and adverse. The disparity of perceptions concerning the end products of such revolutions has led to dissimilarities in the reception of changes in various communities. This essay focuses the reasons that might influence people choices to accept or reject variations in this globalized era (T).
The political and economic realms have the capacity to modify life in a variety of ways. Such a concept can be supported by the fact that politics directly impacts the economy which in turn affect the social wellbeing of people in a particular community. The essay concentrates on several arguments whose implications are universal and thus can be summarized into two broad categories. The first one being the effect of internationalization of on the culture of a particular community while the second one is the role of the internet in the attempts of attaining democracy in non-democratic countries.
1st argument (pages 367-370)
Business internationalization has the capability to homogenize the global culture; however, local companies have made significant efforts to counter the effects of globalization by maintaining a certain range of cultural heterogeneity. According to Bryant Simon, the extension of Starbuck business into England introduced a new culture with an aim to standardize it. Given the dynamism in the business environment which has been brought about by technological advancements, most companies opt to venture into the global market. Such an endeavor often present some challenges forcing companies to adopt strategies such as standardization to reduce managerial inefficiencies (Alwazir). However, most organizations including Starbucks are incapable of accommodating cultural diversity of the multiple communities within a single framework as dictated by standardization (SA1) (Yazdanifard). Therefore, they end up providing similar products and services regardless of the populations differing cultures.
the feature of standardization has offered local firms a leverage to compete with global companies Bryant explains that the effects of internationalization can be counteracted by local enterprises who unlike global companies often incorporates cultural aspects of the locals. Although Bryants notion seem logical, it fails to consider the advantages that global corporates have over regional companies. Such a disparity of opportunities cannot be countered by cultural preferences alone as the article suggests. Therefore, a significant percentage of the community are likely to accept international products due to their economic advantages; while a small portion might reject it citing their societal values (SA2).
2nd argument (pages 174 and 175)
Technological developments such as the availability of internet have brought about political revolution in some countries; however, extensive usage of the internet also poses individual threats.
the internet has increased exposure which has been the driver of political outcry in various nations.
The internet is a main source of evidence that enlightens people in a variety of ways making them realize the leadership shortcomings in their countries. Such realization is often brought about by the comparison of similar matters in two countries (SA3). The highlighted differences are often voiced out in the social media thus forcing the government to make necessary adjustments. Since the community benefits from such form of changes, a considerable proportion of the society which is mainly made up of the liberalized minded people is more likely to agree to further innovations. Hover, the conservative portion are more liable to treat such changes as a form of pervasiveness and thus reject them.
However, Winokur (as cited by Garvett) states the internet infringes an individuals privacy and thus can expose one to great danger. Although this statement is logical, the evaluation of the circumstances in non-democratic societies often calls for radical measures to obtain liberty (SA4). Therefore, Winokurs report encourages fear which forces people to live under oppression for a long period without any hope of getting liberated. Therefore, the utilization of the internet to voice out the governments failures can be considered as a significant benefit that technology has brought about.
Change is always inevitable although we often reject them in the essence that they tend to destruct the standard way of life. However, after the adaptation period people often start realizing some of the advantages posed by such adjustments. The disparity in acceptability can be attributed to the variability of internalization duration. During the period of integration, the community tends to segment itself into some groups according to perceptions regarding a particular form of change. Such groups are dynamic as people gain more knowledge, thus merging several categories; over time, the groups are combined into one group. Such a scenario is often witnessed when converting innovations into applicable results.
Alwazir, I am. "Global Marketing Strategy-Standardization vs. Adaptation." A collection of my MBA works 11 December 2013. Document. <http://successfulglobalmarketing.weebly.com/untitled/global-marketing-strategy-standardization-vs-adaptation>.
Yazdanifard, D. "Comparison on the Impact of Standardization and Adaptation on International Marketing." Journal of Research in Marketing (2014): 250. Document. <http://www.academia.edu/8971528/Comparison_on_the_Impact_of_Standardization_and_Adaptation_on_International_Marketing>.
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