The branding propositions enacted by the McDonalds management lure diverse consumer demographics including families into consumption of the offers through tailored approaches. For example, the company relays simple messages about the available offerings through simple advertisements, which are often catchy to the children and adults alike. Findings imply that the brands influence on consumers reinforces buyers perceptions. The research further established that the adverts include the availability of McDonalds in various locations globally. The companys place strategy penetrates evenly across demographic, economic, and geographical variables of the United Kingdom, through the interconnection between promotion and distribution strategies. As a professional chief marketing officer, it realistic that McDonalds brand equity is critical when it comes to outsourcing on supply and fast food channels. This affects the overall distribution process of the available products. For example, Keystone Distribution UK, is the leading distribution channel that enhances McDonalds value and delivery processes. The logistics channel infuses information technology to the transport mode, a factor that increases the chances of availing products to the willing and able consumer. The study establishes the competitive advantage, environmental threats, and recommended strategies towards long-range competence in the fast food industry.
Companys activities that appeal and attract the current consumers
The McDonalds Fast Food realized the need to implement an alternative supply model after the dynamic changes it faced in the global market. For instance, the company sought to ensure that the kitchen system would provide improved product quality and satisfaction in every order. The quality-oriented approach remained a strategic goal to guaranteeing satisfaction amidst the increment of competition and customer population. The companys executive vice president argues that the strategic implementation of the made for you system propelled the service and product delivery approaches to deliver timely and quality-oriented entities to a broad population of clients. Besides, every customer would benefit from the service since the system embraced customization and prompt delivery for every customers single order. Further, the made for you system served as a competitive strategy as the employees embarked on production according to the demand shown on the different products. Seemingly, the management realized the systems viability in guaranteeing differentiation and prompting the delivery of the core products. For example, Claire asserts that the previous systems inconsistencies failed, but the new one comprised the vital elements that would constitute timely, quality, and satisfaction for the different groups of clients in the segments.
The criteria for success in the new system
The new system focused on five-success criteria in the organization. The made for you system delves and implements an understanding that the new system would steer the model of service delivery to the different demographics of consumers in the global environment. Since changes in culture and other social practices affect consumption practices, the system identifies and incorporates them to the instrument of quality. The system enabled the companys operations and supply chain to deliver distinct quality in the branches. Notably, the previous system posed a hindrance in the provision of quality hence the new system defines a lasting solution to quality provisions through its 90-second food preparation plan for every single order. The criterion developed in the new system steered the food preparation process. Notably, the new system comprised a computerized platform upon which the flow of orders into the different products would be identified; hence, the production process would vary according to the demand prospects. Further, the criteria defined the number of employees required in the branches for different roles. Therefore, the system ensured employee satisfaction while still increasing the companys profits.
Forecasting system used in the new system
The new brands system comprises technological and computerized models that steer the demand and supply forecasting practices. For example, the new system led to the implementation of fast toasters and universal holders that ensure a consistency in the production of burns and sandwiches upon order by the different groups of clients. It is apparent that the forecasting of demand through the companys computers reduces the chances of failure. Notably, the computer monitors, records, and defines the level of demand on the each of the products. Further, the system identifies the peak times at which the highlighted demand would show in the McDonalds branches.
The companys implementation of the new system emanated from the variations in demand and the dynamics presented by the changing global marketplace. Therefore, the application of forecasting in the system evoked from the companys need to measure the competitive, profitability, and marketing strategies. Such results would emanate from analyzing the statistics recorded for the visiting groups of clients.
The changes in audiences or consumer behavior because of digital media
Independent research reports describe the use of online observation method as a method of collecting information; hence, consumers share and acquire prompt information from the platform. Practically, brand equity and values attributes are vulnerable to the effects of digital communication. After understanding the importance of the social websites, it is notable that McDonalds brand is influential with a head tally of over 400, 000 in the US and 398,864 likes from UK, which contribute to the total 25,615,123 million fan population on the Facebook social site. The observation criterion reflects on the possibility that many consumers are positive towards McDonalds value preposition strategies. From a critical perspective, the probability of growth is positive with the high response on the social media implying that the actual number of customers visiting the McDonalds outlets increased by 80%. Therefore, social media changes are inevitable for the company to maintain and attract new consumers. Notably, the digital media variations influence the purchase and post purchase behavior of consumers. For the McDonalds, it is critical to focus on the healthy eating trends shared by independent entities across the media. Since IT communication reaches a wide population of consumers, any speculations that most of McDonalds products threaten the nutritional benefits would tarnish the brand image. However, the digital platform could enhance the brands competitiveness through secondary data collection for research and development purposes.
The digital media findings denote relevant data concerning the McDonalds marketing mix practices, which have promoted the brand and its core products. Such knowledge is dependent on the use of various data collection methods that underlie the past approaches, which the company proficiently practiced to acquire the distribution and marketing practices objectives. With the infrequency of primary data sources, the digital influence and consumer behavior changes research bases objectives on chronological, observation, and media findings. McDonalds annual reports served as chronological records since they bore relevant information. Through the annual reports, there emerged a possibility that the firms marketing practices maintained an approach to establish market niches in relation to the traffic available in the leading media sites. Mainly, the companys chronological records would describe the various advancements towards the marketing mix variables, and the scope of coverage in relation to the amassed results. The digital media practices establish feasible prospects that the target consumer groups are attentive to learn about new offers, a psychosocial impact that increases the purchase rate for products. However, success in building the brands reputation is integrated to the implementation of differentiation characteristics with regards to value and satisfaction issues.
The contemporary societys consumption patterns reflect psychological and emotional decisions towards the demand of different products in the market. Research shows that Americans demand, but purchase products that serve intrinsic values in their lives. Scholars perceive that the behavioral relates to psychological influences with the advent of the digital media for prompt and authoritative communication. The approach draws an understanding that American citizens have in the past shown an appetite to all consumables that each individual found available and affordable. The products range from fast foods to expensive motor vehicles. Cautious purchasing trends have emerged and grown viral with the digital media for environmental conservation, healthy lifestyle, and civic rights promotion. The following study is an analysis of Super Size Me, a documentary that depicts on the American consumer patterns, motivating factors, and legal effects to curb the practice.
The documentary movie focuses on the health impacts that emanate from consumption of junk food. U.S.A owns the worlds leading fast food outlets, for example Burger King and McDonalds are wholly or partly owned by Americans. The argument focuses on establishing the factors that fuel the enterprises. Super Size Me reflects on a character called Morgan Spurlock who grows up in Manhattan at a time when America is experiencing a rise of obese individuals in the population (Galloway, Christopher, and Kwamena 58). During the time of filming, Spurlock avails relevant data that reflects obesity at a ratio of 1:4 in the American population. He observes that the problems emanate from poor choices of diet and the urge to eat addictive meals. The researcher establishes that poor eating habits result to poor health and consequently leads to high death rates (Hopper 57).
Spurlock observes that the American consumerism patterns emanate from the producers practices that target to lure consumers into making regular purchases. The researcher observes that the advertising criteria from the producers seem to portray a positive image on various products that pose danger to the final consumers. Morgan conducts a survey on the motive that drives consumers into purchasing unnecessary products for consumption (Cottone 46). He seeks to draw the factors that harbor consumers from seeking to understand the demerits associated with the target consumables. For example, the reasons those lure the American consumer into purchasing Burger King and McDonalds products despite the health problems associated to consumption of the junk food. Through the survey conducted across different demographic levels, Spurlock observes that the American citizens portray a reputable loyalty to McDonalds and Burger Kings products (Galloway, Christopher, and Kwamena 59). Therefore he perceives that there should be a force associated to the products, which hinders consumers from realizing the negative aspects of the consumables.
In response, the influential documentaries could be injurious; hence, the need for the company to inform the target consumers about the different types of products and nutritional contents in each specification. Such a digital-based approach could resolve and engage consumers to self-test research, which in turn would enlighten Americans on the advantages and disadvantages of regular consumption of food rich in different levels of fats and calories. The digital-oriented notion is that the actual method of relaying an appropriate message encourages consumers to continue or discontinue the consumption of specific brands (Hopper 5...
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