If it happens that the world becomes recent, then the concern pertaining to the animate research on globalization or the transnational flows will not occur. This is because the affinity between the early 20th-century diffusionism and globalization is remarked through placing the latest fads within the academic firmly within the lineage of few who are eager to be part of it. The demerits under classic diffusionism are speculated about the patchily which is known from the past as well as the poor contextualization.
Nevertheless, this cannot be shown to be overcome from the transnational flow contemporary, which is provided through the methodology of the sound. A less common, it is hardly become relevant to the parallel drawn to evolutionism. Since the globalization studies, it has always been found to engage the same notion of modernity with the spreading out from centers to the peripheries, which seems to share the same fundamental assumptions within the evolutionist culture of Victorian Anthropology (Blackwell, 2015).
How did Globalization Become Westernization?
According to the Western modes of appropriation modes of production as well as consumption, the concept underlying the Western rights and its notion is personhood appearing the inevitable as well as the irreversible. However, it is an important contextualization and variations method. The study under these transnational flows can be found moving in the opposite direction where it has lent to the occidental nation of the West.' Whether Western or not, the empirical job under globalization is found to do little in counteracting the claims that the research is largely dealing with dissemination as well as the reconceptualization of the modernity resistance. According to my perspective, it is not tantamount to admitting that globalization is Westernization.
The anthropology strength is found to lie among various things in making the world a better place as it reveals the nooks and the crannies, which is a square within the historical change of the lineages. Under the original critique, pertaining the unilinear evolutionism is found to hold, where it is echoed in various books. The globalization assumption is that it has nothing to do with modernity and on the other hand, it has not been challenged.
Nonetheless, the obvious lineages under the globalization study are diffusionism and the evolutionism culture. This is the least fashionable theoretical anthropology framework within the 20th century. Under this dubious advantage, I can add that globalization studies are received with substantial inspiration within the general sociological theory as well as the media studies. This can be seen with the mere historical context consideration within the fields in making easier understanding why the study of globalization, under the prominent practitioner's discipline, has been regarded within the stepchild of anthropology. From this perspective, the substance of globalization is found to represent everything within the best anthropologist sociology, which should vary according to the grand comparison that is often underpinned by the flimsy evidence, the whimsical of eclectic methodologies, the sweeping generalization fondness, and the background hovering in the evolutionism specter.
Admittedly, the most thrilling generalization is found to come from the anthropologist, which is guilty within the association and is never away from the Bauman, Castells, Beck, and Giddens era, which is second only to the Bourdieu of the social theory in the pantheon. Just unlike the globalization advocates claim within their research, the trend has been viewed within the perspective, which seems to be a variant with anything but not the Avant-garde. The fundamental achievement that has been employed within the 20th-century anthropology under the primaries has been sophisticated within the methods fields, and it is unanimous in rejecting evolutionism. This seems to be shortly forgotten by the anthropologists who are keen on understanding the linkages connectivity globally.
With this justification objection running in our mind, it becomes a paramount task, which is important in showing the study of globalization and not only the empirical matters. However, there is no reason behind to necessary contradict the 20th-century anthropology methodology and the transnational flows studies. Under my case scenario, I shall now argue the continuity that is shown between classic anthropology and globalization anthropology which is much beyond pronounced than what is commonly assumed. This I mean by both the defenders and the detractors. First, we need to get rid of the term itself.
Under the rapid ascent previewed within globalization, the term has been something of success de scandal. Then making it a password within the milieux within the four-letter word under others explain partly that it would behave been promiscuous as well as an unfaithful word that would engage in bewildering the various relationship which is more accurate in employing more accurate concepts (Nigel, 2017).
If the globalization economic is found to refer to the increase in transnational character within production, transactions, as well as marketing and the globalization in culture, refers to the rise in the irrelevance of distance; then there would be widespread uncritical usage of the term which would give misleading connotations. Although, it is found that there is doubt within the social organization as well as universal symbols within the virtual. Every society that embraces the conformity of this globalization notion, such as statehood and citizenship, modern mass media, monetary economies among others create an actual realization that is locally embedded to constitute life-worlds as well as a power relation.
Secondly, globalization obfuscates the nature of concrete and boundless where the exchange flows and communication turn the world into a simultaneously larger and a smaller place. By this, a typical aspect of globalization can be seen within commoditization. Under the political knowledge of every nation, it is assumed that commoditized within the identified politics; the social relations are found to be commoditized through International Momentary Fund (IMF) and the World Bank-aid. The global spread has been perceived to run the market logic and the globalization itself to be seen functioning as the neo-liberalism. Although it is true that the word rose to its fame in the 1990s, neo-liberalism was found to be a hegemonic ideology globally, while the course of globalization is perceived to be much older, more diverse as well as ideologically, it is much ambiguous than the view allowed.
Partly due to the bold ideological connotations contributed by various books, it has become relevant with the empirical talks on the material terms of transnational flows rather than globalization. Whether the ideas are of substance flow or both, the origins and destination and flows are instigated by the locals. This is because the ideational and the institutional framework flows by the placeless on the global principle. However, the instantiation is necessary involving the situated agents as well as the delineated social context. Under this case, it helps in re-focusing the research object, which is typical within the anthropological reconceptualization under the grand theories.
Within our case, it responds to the methodology challenges, which are associated with diffusionism and evolutionism. Instead of the global existence process assumption, then the contributors under Ritzer and Deans book have followed the informants and their production culture whenever they go. To complete the ethnographic endeavor there has to be done research work in various places. Under Ritzer, the non-places which were famously described, shown a saturated symbolic meaning towards the people who were engaging with globalization. The objective meaning is shown to be o...
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