Comparing United Airlines an American based company and Easyjet, a U.K. based company, the former seems to be very keen on employing airport sustainability efforts as part of its company strategic initiative. On the one hand, this can be explained by the strict regulation the U.S. relevant aviation authorities enforce on airports.
United Airlines Vs Easyjet
United Airlines openly states its commitment to operating sustainability and responsibility CITATION Uni \l 1033 (United Airlines). This bold proclamation is further confirmed by the deliberate steps the company has taken in line with this mandate. Reports indicate that their Aircraft Fuel Conservation Program has helped prevent over a million tons of carbon dioxide emissions. Regarding fuel conservation, the company has installed winglets on its aircrafts, which help with weight reduction. Twenty five percent of the companys Ground Support Equipment fleet uses electric and alternatively fueled vehicles. The company also has recycling programs for both air and ground operations. More so, it gives away its used computers to Computers for Schools CITATION Res \l 1033 (Responsible Travel Report).
Easyjet also embraces fairly similar sustainability practices, by seeking ways of reducing its environmental footprint. Easyjet targets to reduce its carbon emissions per passenger kilometre by 8% by 2020 compared to 2013 CITATION Eas \l 1033 (Easyjet).
Order of Prioritization
The order of prioritization of airport sustainability actions varies depending on the country the airline is based in. For U.S. airports, environmental practices (green buildings, energy & climate change) are top on their list, followed by social (maximizing mass transportation, employee wellbeing etc), then economic concerns (airport self-sufficiency, growth of revenue etc). For airports based in continental Europe, (Germany included), the order of priorities is similar, though specific concerns are slightly different: environmental (minimizing operations noise, improved railway infrastructure to airport, noise insulation scheme, water, waste, climate change, etc), social (stakeholder relationships, CSR, executing the UN Global Compact) and economic (stable financial performance).
BIBLIOGRAPHY Easyjet. (n.d.). Environment. Retrieved from Easyjet: http://corporate.easyjet.com/corporate-responsibility/environment.aspx?sc_lang=en
Federal Aviation Administration. (n.d.). Airport Sustainability. Retrieved from Federal Aviation Administration: http://www.faa.gov/airports/environmental/sustainability/
Responsible Travel Report. (n.d.). How Some Airlines Are Striving toward Sustainability. Retrieved from Responsible Travel Report: http://www.responsibletravelreport.com/component/content/article/2648-how-some-airlines-are-striving-toward-sustainability
United Airlines. (n.d.). Eco-Skies. Retrieved from United Airlines: https://www.united.com/web/en-US/content/company/globalcitizenship/environment.aspx
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