The Impact of Location, Infrastructure, and Market on Business Success - Exemplification Essay

Introduction

Burwood is a business center located in Melbourne Victoria about 14 km to the east of Melbourne Central Business District in Australia. The local government territories include the Monash and Whitehorse cities. The Burwood suburb population was estimated to be about 13,600 by the year 2011. The most conspicuous features in Burwood contain the large building along the highway at Deakin University such as the modern BC building that enhances the landscape of the region. The main shopping hub in Burwood is located at the intersection of Warrigal Road and Burwood Highway, however, another center is situated on the corner of Burwood Highway and Station Street. The strategic location, infrastructure, ready market, and favorable environment of the region have enabled the development of different business units that contributed to the cumulative growth of Australia.

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Burwood Highway in Melbourne

It is of the essence to note that there are several companies along the Burwood Highway. The organizations in the corporate sector differ according to their legal structure during their formation. Societies are registered as private or public to define their mode of operation and jurisdictions. NAB, Hot Star, and Specsavers operate as public businesses while Georges Cafe, Ks Sushi, and Club Burwood are privately registered enterprises. Chemist Warehouse, 7 Eleven, Optus, Bing Lee, St. George, Boots, Dick Smith, Westfield, and Hungry Jacks are also operating as public business organizations. Money Lent, Anne Hair, and Fits & Fats Gym were also registered as private commercial enterprises. The Burwood Station is running as a GBE. Most of the businesses along the Burwood Highway are tertiary institutions offering services to the residents of the city. However, Hot Star is restrictively a private entity business. The organizations that engage in business activities in Burwood have been in existence for a long time and, therefore, are currently in the post-maturity stage of the business life cycle. The NAB, Hot Star, Georges Cafe, Specsavers, Chemist Warehouse, Ks Sushi, and Burwood Station have been operating for a long time and, therefore, are financially stable. The Optus, Boots, and NAB are international organizations. Anne Hair is a local business that is currently being renewed while the nationally operated Dick Smith enterprise is declining in performance. The 7 Eleven and Westfield are global organizations that are publicly owned while the Ks Sushi is an SME operating within Burwood. The Burwood Station is a state organization that offers tertiary services to the residents of the region.

Role of Burwood Businesses for Local Government

The businesses are set for the sole purpose of creating profit, however, some companies in Burwood have played a role beyond the selling of their goods and services to the residents. The 7 Eleven Store Limited was formed as a private company and is owned by Withers and Barlow family as the primary stakeholders. The company is allowed to operate stores in Australia and the United States. The first store in Australia was opened in 1977 and today the company has carried out more than 185 million transactions. The business has played essential roles within Burwood. The organization has offered employment opportunities in the region as well as internationally. The local government gets substantial revenue from the transactions carried out by the company. Moreover, the company has engaged the community in a strategy that ensures values in the society are preserved by encouraging integration. The company supports the Save the Children programs, 5-cent Campaign, Name Your Price Day, and 7 Eleven Pink Ribbon Cup.

Moreover, the NAB has been collaborating with other financial institutions to offer the best services to the clients and customers in Burwood. The company is a private organization that has specialized in wealth management and financial investment. The services offered by the business assist consumers to manage their finances as well as solve the financial shortcomings they experience. The company offers home loans, credit card facilities, personal loans, insurance services, and international financial transactions. The enterprise plays a crucial role in Burwood by providing its services at affordable rates. The insurance package assists business to bear risks and, therefore, encourages growth and development in the corporate sector within the region. the organization runs essential corporate responsibility plans that support Australians in creating wealth and becoming financially stable. Besides, the financial institution integrates community values in its operation by supporting programs and initiatives such as health, education, and environment conservation campaigns within Burwood and Australia at large. Through plans such as the Community Grants, Volunteer and Giving, NAB Graduate Community Project, and The Village the organization has engaged and helped the community by offering avenues that create a safe and healthy society.

Conclusion

In conclusion, the strategic location, infrastructure, ready market, and favorable environment of Burwood have enabled the development of different business units that are contributing to the cumulative growth of Australia. The main shopping hub in Burwood is located at the intersection of Warrigal Road and Burwood Highway, however, another center is situated at the corner of Burwood Highway and Station Street. The several business units along the Burwood Highway have contributed to the social welfare, growth, and development of the community and the nation.