E-Commerce Situation in Bangladesh

H1. Use of Online Shopping may perceive certain risk that may negatively influence the intention to use

H2. Perceived benefits will positively influence the choice of online shopping

H3. Ease of Usage of the online shopping will positively influence the usage

H4. Time consumption will positively influence the use of online shopping

H5. Security and Safety will positively influence the use of online shopping

H6. Security and Safety will negatively influence the use of online shopping

H7. Prices may negatively influence the use of online shopping

H8. Previous shopping experience may negatively influence the use of online shopping

Hypothesis Development

Why Online Shopping

This refers to why a customer would prefer online shopping as compared to traditional mode of shopping and reason as to why he/she would decide on that option (Research done by Jubayer Suhan, Lecture of business Studies, University of Information Technology & Sciences, Bangladesh on the Acceptance of Online Shopping in Bangladesh)

H1: Perceived risk of online shopping will negatively affect intention to use.

Perceived Benefits

These are the positive experiences that a customer encounters while using the online shopping. Consumers can buy anywhere whenever they want with privacy. The availability of online product info, the convenience of front door delivery, and acceptance of online orders have made a decrease in time/mobility expenses possible, as well as a contribution of a variety of merchandise without the apprehension of stock or storage issues. Online shopping information is more fully thats why a consumer can compare information between competing manufacturers with the reliability. As more and more shoppers directly discuss with businessmen, dont have to deal with a pushy sales person. Companies can also offer the lower prices because of saving the communication cost, employee training and education cost. In inference, the above argument led to the creation of the following hypothesis.

H2: Perceived benefits of online shopping will positively affect intention to use.

Ease of Use

Buying goods online is very easy and quite comfortable to shop from the comfort of wherever you are. There are several contributors to this such us:

Content architecture: This is the presentation of content on the web page. So for a customer its quite easy for them because its a matter of just selecting and clicking on a product from a wide range of products. (Shar, 2011)

Clarity of Information: This is the accurate and reliable product information. If the information required is provided well, then it would take the customer less period to choose what they desire

The quality of images: This is displaying colorful and excited images (Cyber Business World, 2010). Having this in mind it would be very easy for a customer to be as ease using the service

Interaction Facility: This is the communication facility used to place the order or even interact with the shop attendants before buying the product. In this manner, the customer would be satisfied that they are buying the right product

This in turn would make the customer be at ease when doing online shopping

H3. Ease of Usage of the online shopping will positively influence the usage

Time consumption

This is the time needed for one to buy a product, compared to the old way of visiting a retail shop personally to buy a product. Online shopping will greatly reduce the interval you would have spent in traffics, waiting in line and more so checking the variety of similar type of products in the retail shop or other shops to compare prices (Shopping Navigator, 2011).

H4. Time consumption will positively influence the use of online shopping

Product Variety

When shopping online, you have a wide range of selection from different retail shops that offer the online shopping. You can view the product information and try and compare it with other product of similar use.

H5. Product variety will positively influence the use of online shopping

Safety and Security

With the wide range of cybercrime and a huge rise in Bangladesh, it might be risky for one to opt for the online shopping mode because you never know when your information or funds may be stolen online. (Concerns rises as Bangladesh plans new anti-cybercrime law, Gabriel Dominguez. Jan 17, 2016)

This may result to one considering to go personally to a store or shop to buy goods and services there.

H6. Security and Safety will negatively influence the use of online shopping

On the other hand, buying good online ensures interaction between you and the owner on the other side while cash on delivery ensures you will not use online credit transfer hence making it easy for you to shield yourself from cyber crime.

(Research done by Jubayer Suhan, Lecture of business Studies, University of Information Technology & Sciences, Bangladesh on the Acceptance of Online Shopping in Bangladesh) showed that trustworthiness of online shopping in Bangladesh is higher than the once who disagree.

H7. Prices may negatively influence the online mode of shopping

Previous Shopping Experience

Familiarity with online spending is recognized to associate positively with buyers likelihood to buy online. The more proficient shoppers are with e-commerce shopping in addition to the more contented they are with previous online business involvements, the greater their buying volumes.

But now when you factor in the higher prices likely to be encounter and possibility of cybercrime, one may tend to be comfortable with the previous mode of shopping so as to avoid all this

References

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